In the 50s / 60s / 70s, American students proudly wore their logoed sweatshirts, regardless of the school they attended. Colleges, universities, clubs, fraternities, sports teams, their t-shirts and sweatshirts still throw us into that dream of mascots and cheerleaders.
In the same years the soldiers involved in the Vietnam War used to paint their t-shirts with scenes lived during that terrible experience or wrote their hopes, leaving a large jersey diary to subsequent generations.(we are in love with their designs, badges, war insignia, maps, badges, numbers and symbols) In motorcycle racing of shortruck or acceleration on the great salt lakes or in the desert, the strongest riders also wore the coolest t-shirts, like the bowling teams with their bright colors and names embroidered on the heart or the anchors handprinted by the sailors .Until the end of the 1970s,T-shirts and sweatshirts were a powerful vehicle of communication but not yet of promotional messages for profit but as a form of emotional and life expression.
We are in love with the stories told by those garments and we try to bring the aesthetics and value of those years back to life. We start from a passionate research around the world, putting our hands in the stalls ofthe most important or remote vintage markets, and then we faithfully reproduce both the shapes and the state of aging of the garments with handcrafted treatments in addition to the prints and embroideries with the original techniques of the time. This is our passion that has become a mission.