Superduper hats was born in october 2010 after the discovery of a wooden block used to make hats. Superduper hats was born not from a family business but out of a real and inexplicable love for hats. Every Superduper hat is completely handmade and born thanks to several hours spent transforming high quality raw material into an authentic handcraft product.
Since 2012 the brand permanetly work and collaborate with the collective named art comes first and design for many other brands such as Vivetta, Stella Jean, Aver Css frered, The Kooples, Camo, Lotho Eyewear, Norwegian rain and many others. In 2013 the brand won “Who is on next?”man one of the most important prize for young designers initiated by Vogue Italia, Pitti Immagine, In january 2014 with the support of Pitti discovery the brand present the gandy dancer collection as show/performance Firenze as opening event of Pitti Uomo. The designer behind all this are the sisters Veronica and Ilaria Cornacchini and Matteo Gioli.
P.S. Since 2016, Superduper hats become an “Hatters Crew” and the brand start to design also clothing to better narrate their stories.