Pop Trading Company is Amsterdam's best skate brand - that much can be said without expecting an argument. But, more interesting that its status, is just how the label - founded by Peter Kolks and Ric van Rest - went from being a distributor of skate brands to a much-hyped label in its own right. Founded in 2013, Pop Trading Company is an Amsterdam based platform focused on interaction with the community. Shaping today's field of skateboarding on our own terms, supporting emerging talent in Benelux and aiming to push the culture forward. We distribute, consult and produce our own.